State of Outbound Insurance Telemarketing

Where conversions actually happen

See how response time impacts transfer rate and why the first 24 hours carry the majority of conversion value in every lead you buy.

What top-performing teams do differently

Understand how call cadence and multi-touch follow-up change outcomes and why operational discipline beats lead quality every time.

Where most deals are quietly lost

Identify the gaps in response speed, call cadence, and weekend coverage that are costing you real money on every lead you buy.

How geography shapes your CPA

Transfer rates vary by nearly 2.5x across states. Learn to allocate budget toward markets where the unit economics actually work in your favor.

The most overlooked lead type

Multi-auto renter leads deliver the highest quote rates and lowest CPAs in the dataset. Most agencies aren't buying them at all.

Why weekend leads are underpriced

Weekend leads convert at comparable or higher rates and typically cost less. Agencies without weekend coverage are systematically overpaying.

of conversions happen in the first 24 hours

more transfers with a 9-call cadence

transfer rate on weekend leads

INSURANCE INDUSTRY REPORT